Strategy

MPSB can offer the following strategies.

Business Strategy

A business strategy is defined as a framework of the actions and decisions that an organization plans to take in order to reach its goals and objectives. Simply speaking, business strategy is a clear set of plans, actions, and goals that outlines how your business will compete in a particular market, or markets, with a product or number of products, or services.

• MPSB focuses on value-creation - by assisting you in defining & executing your business strategy, to achieve high profitable growth.

Technology Strategy

A technology strategy is an important part of any business, small or large. A tech strategy defines the technology needs of your business technology that you can leverage to support your business strategy & its objectives.

• MPSB can assess your needs and identify technologies available for your business, ranging from CRM platforms to payments & accounting software; automation, cloud, AI, data analytics & visualization platforms; and IT & OT infrastructure.

Investment Strategy

An investment strategy is often missing for many small businesses.

• MPSB can work with you in understanding and developing an investment strategy for your business - strategy that may utilize various vehicles, such as properties, equities, bonds, currency, commodities, and more.
• An effective investment strategy can:
  • increase the return on investment (ROI) for your business;
  • create diversified portfolio, while improving cash flow;
  • assist you in capitalizing any tax incentives; and
  • enhance the financial health of your business.

Marketing Strategy

A marketing strategy considers the key offering your business, such as your products & services, and in-line with your offering a marketing strategy aims to identify who are the right customers for your business, what is the best way to reach these customers, and how you will maintain a competitive advantage through your unique selling point (USP) or value-proposition. This strategy also assists you in building the right team & the right culture for your business.

Sales Strategy

A sales strategy exists to compliment a marketing strategy, by utilising the work done through the marketing strategy. The objective of a sales strategy is to convert the prospects into paying customers, and then into repeat buyers. Sales strategy guides your sales teams on how to work directly with the target customer segment, how to position your offerings, how to convey the valueproposition, and how to negotiate & close deals.

• MPSB can assist your business in developing and implementing sales & marketing strategy that will guide you in increasing your overall market share, enhance your share of customer’s wallet, improve your return on effort & time, and focus on the “20%” that will result in the “80%” of the outcome for your business.

Corporate Finance

MPSB will add-value to your business by analysing your current financial situation, by co-creating longterm finance goals, and by developing an action plan that will assist you in tracking & achieving your longterm financial goals.

MPSB can be your financial coach and work across several areas of corporate finance; to strengthen your fundamentals and to set clear direction for your business’s financial health. Key area of corporate finance include:

Financial modelling (FM)

Developing a financial model for your business that integrates the future expectations on revenue, expenses, debt, equity, and cash-flow. This is a very powerful tool as this can represent “all” areas of your company, can identify the capital-intensive areas of your business for improvement, and can be used to estimate the valuation of your business.

• Valuations can assist in debt & equity financing, including negotiations with the financial institutes, private investors, and venture capital funds (e.g., angel investors).
• FM can also assist during mergers & acquisitions, in understanding the future potential of a business, its valuation, and in estimating its fair price.
• FM can also assist in proving or disproving a business start-up idea, from a finance & profitability viewpoint.

Financial statements

Four key statements collectively assist any business owner and its shareholders in understanding the financial health of their business, in its current state. A balance sheet, a profit & loss statement, a cash-flow statement and a statement of changes in equity provide a good high-level & in-depth view of a business in its current state. This is a very powerful way of judging a business based on its financial well-being.

Cash-flow analysis

This investigates how a company receives its money and how a company spends its money. This helps in identifying any problems or bottle-necks with cash-flow by helping business owners in understanding how cash is flowing from different areas of the business, e.g., cash from investing, cash from operating, and cash from financing. This also paints a more accurate picture of a business when comparing it to other businesses in the same industry.

Mergers & acquisitions (M&A)

M&A coaching requires a hybrid of strategy & corporate finance. MPSB can breakdown the potential opportunity in its financial & strategic relevance to your business, thereby assisting you in making an informed decision. M&A is a comprehensive six-phase process: ranging from prospecting of potential M&A opportunity to post-merger integration. Successful M&A require extreme level of upfront due diligence and a must have post-merger integration strategy.

Digital Transformation

Digital world is the new norm for all businesses, driven by the shift in consumer behaviour. In its simplest form, digital transformation is about integrating the latest & emerging technologies into your business - to improve the experience for your customers, and/or to enhance your operational efficiencies. A technology strategy usually underpins the direction for digital transformation.

Core technology trends that make the transformation possible are - big data & data analytics; cloud & edge computing; internet of things (IoT), artificial intelligence (AI); cybersecurity; social media; remote connectivity; and mobility.

Taking a company-wide view, your organization can strategically realize the benefits of digitization through gains in operational efficiency, by creating collaboration opportunities within your business & industry, by expanding your service & product offerings, and by rethinking your approach towards customer experience backed by data analytics.

• MPSB can assess your needs and identify technologies available for your business, ranging from CRM platforms to payments & accounting software; automation, cloud, AI, data analytics & visualization platforms; and IT & OT infrastructure.

Start-Ups & Entrepreneurs

MPSB understands that many businesses may not be at a critical mass where they can afford to hire a business coach-consultant to enhance only a specific part of their business. Partnering this information with the industry research that suggests 82% of the new businesses fail over-time (with 60% of them failing in the first three years); MPSB offers purpose-built packages for start-ups & entrepreneurs who can benefit from a business coach.

The custom package could include the must have topics and some nice to have topics, such as:

• Business strategic plan: creation & implementation (market, competitor, and customer analysis);
• Business model canvas: to check feasibility, desirability & viability of your offerings;
• Financial modelling: useful for pitching to venture-capital, private and angel investors;
• Sales, marketing, and business development strategy;
• Business valuation;
• Investor pitch development;
• Forecasting; and more.

Consultant-as-a-Service (CaaS)

MPSB offers Consulting-as-a-Service - a flexible solution that functions on a need per basis. You can nominate which area of your business needs CaaS, define the type of engagement required (e.g., defining company’s marketing mix), and agree on the length of engagement required (e.g., 100 hours spread over 6 months).

MPSB will then work with you as a hybrid (coach-consultant) to Focus-Plan-Act-Deliver-Repeat.

MPSB also offers traditional consulting: in the form of extended business agreements or project specific basis. This is usually strategic, long-term, and typically involves lengthy programs with specific goals in mind (e.g., cash flow reduction of 15%).

In a nut-shell, CaaS has 4 key functions.

Simplifying the information

Take your data, analyze it, makes sense of it, and present it back in a meaningful way. Data can be from your industry, your markets & customers, your product & marketing mix, your financials, and more.

Expert view

An experienced viewpoint on your business challenges and the different ways that these challenges can be solved.

Insight

Insights that will help your company succeed; developed from experience & detailed analysis of your business.

Execution roadmap

A clear roadmap of changes to be implement; and a pertaining co-execution strategy.